BRAND ACTIVATION EXPERTS
WHAT WE DO
From first-time founders and new startups to well-established organizations in need of a fresh perspective, Epoch Roots can step in at any stage.
We help companies define their brand positioning, develop their visual identity and messaging, design a strategic marketing roadmap, and deploy marketing activities across channels.
Our approach focuses on integrated execution, infusing cross-functional workstreams into the planning process to ensure marketing supports both brand and business objectives.
FRACTIONAL CMO
You need experienced marketing leadership.
For organizations looking for extensive expertise without the expensive overhead, Tara provides executive-level marketing leadership on a part-time basis.
From planning and coordination to execution and evaluation, Tara serves as your marketing lead and liaison between departments, the executive team, and key stakeholders to drive growth from within the organization.
CORE RESPONSIBILITIES
MARKET RESEARCH + COMPETITIVE ANALYSIS
STRATEGIC BRAND PLANNING
BRAND POSITIONING + MESSAGING
CREATIVE CAMPAIGN DEVELOPMENT
WEBSITE CONTENT + DESIGN OVERSIGHT
SALES MATERIAL DEVELOPMENT
AGENCY + VENDOR EVALUATION + MANAGEMENT
BRAND COMMUNICATIONS
REPORTING AND PERFORMANCE ANALYSIS
MARKETING EXECUTION + BUDGET OVERSIGHT
BRAND DEVELOPMENT SPRINT
You’re ready to go to market. Now what?
For brands ready to release a new product or startups preparing to launch, this collaborative process develops the marketing fundamentals required to deliver a clear, consistent, cohesive brand experience across channels.
TYPICAL PROCESS
SITUATION ASSESSMENT AND RECOMMENDATIONS
Interview stakeholders, review existing assets, conduct a comprehensive brand and competitive audit, and provide recommendations.
MARKETING FUNDAMENTALS
Craft the brands’ positioning, audience targets, and core messaging map.
BRAND GUIDELINES
Develop the brand persona, visual identity, and all components required for the brand guidelines (logos, fonts, color palette, graphics, etc.)
ACTIVATION PLAYBOOK
You’ve got your ideas, now you’re ready to execute
For teams who have a general marketing strategy but need a tactical activation plan to transform ideas into execution, we’ll develop a comprehensive roadmap.
This plan ensures your teams can execute effectively, efficiently, on time, and within budget across marketing channels.
CORE COMPONENTS
MARKETING OKRs
CUSTOMER JOURNEY MAPPING
CAMPAIGN OR LAUNCH CONCEPT
CHANNEL STRATEGIES
ACTIVATION DETAILS (PROGRAMS + TACTICS)
CROSS-FUNCTIONAL CALENDAR
RESOURCE PLAN
MARKETING MATERIALS LIST
DESIGNER/CONTENT BRIEF
MEASUREMENT PLAN/TEMPLATES
BUDGET FRAMEWORK
CUSTOM WORKSHOPS
You’ve identified a specific problem, but don’t know where to start.
For teams who need to formulate ideas, make decisions, and get on the same page, Tara designs and facilitates customized workshops tailored to the nuances of your organization and your business objectives.
From campaign ideation and branding brainstorms to process-mapping sessions, we can tackle a myriad of topics.
POPULAR WORKSHOPS
BRAND POSITIONING
Establish your brand vision and mission, uncover your competitive advantage, and define the value you provide to your customers.
CREATIVE STRATEGY
Brainstorm a ”big idea”, ideate campaign concepts, and develop your creative brief collaboratively
CUSTOMER JOURNEY MAPPING
Plot the customer experience across touchpoints, identify pain points, and develop targeted strategies for each stage of the journey.
PROCESS AND RESOURCE PLANNING
Create and document marketing and comms processes, define required resources, and plan for process integration across other functions.
INTEGRATE EVERYTHING.
When marketing is connected to every facet of your business, you get to your desired destination faster.
By involving internal teams and external resources in our planning process, we align marketing with cross-functional work streams to unify efforts and accelerate results.
“Tara is a ‘roll-up your sleeves’ marketer, able to translate ideas into action plans at a blistering pace.
She fills the gap between strategists and creatives seamlessly by starting at 10,000 feet, then diving into the details and either working within existing guardrails or helping create them.”
Nate Yagoda
VP of PLUS Products
WE GET IT.
With years of 'big brand' experience under our belt, we leverage proven processes and classic frameworks to establish the fundamentals so you can sustainably scale your brand and deliver measurable results.
We also appreciate the need for speed, agility, radical creativity, and flexibility in the startup space, crafting smart and scrappy solutions within the realities of budgets, timelines, and resources.