https://www.epochroots.com/articles daily 0.75 2025-06-11 https://www.epochroots.com/articles/will-ai-replace-marketers monthly 0.5 2024-04-08 https://images.squarespace-cdn.com/content/v1/65282a96c900c172984eb857/ebddca53-938f-48ef-8abd-ff716e069dcd/1_yl6DhOoHPZwvzdNXA_qqOQ.jpeg Articles - Will AI Replace Marketers? - Now, we find ourselves in the thick of the current Industrial Revolution, which many have dubbed “Industry 4.0.” https://images.squarespace-cdn.com/content/v1/65282a96c900c172984eb857/ba9205f1-ddfe-402a-aae7-c42d64795708/Screenshot+2024-04-08+at+10.08.40%E2%80%AFAM.jpg Articles - Will AI Replace Marketers? - When I was a kid, my mom told me that when she was growing up, they envisioned we’d be living in a Jetson-like world with flying cars in the sky and robots roaming the house by the 2000’s. While most of our cars still roll on wheels, her visions aren’t too far from reality. I have yet to meet a Rosey, but many Roombas have replaced hand-held vacuums. And now, employees across every industry are asking if AI is going to take over their jobs, too. https://images.squarespace-cdn.com/content/v1/65282a96c900c172984eb857/8b327abb-dcaf-499f-bce7-a4f230d8c195/farmers-market-growth-%28mted%29_768px.png Articles - Will AI Replace Marketers? - We see similar trends with the rise of the modern farmer’s market, a $1B industry, which has averaged an annual +7% growth (per the USDA’s Agricultural Marketing Service) since they started tracking them in the 90’s. Those jalapeno cheddar scones just taste better when they are handed to me in a little brown bag by the man who baked them earlier that morning. https://images.squarespace-cdn.com/content/v1/65282a96c900c172984eb857/f851cab0-1aad-4a65-b40d-907ae205a9a4/GenAI+Prism Articles - Will AI Replace Marketers? - Make it stand out Credit: Brian Solis https://www.epochroots.com/articles/the-spritzy-moment monthly 0.5 2024-03-28 https://images.squarespace-cdn.com/content/v1/65282a96c900c172984eb857/1711653607989-5US7VG2D740A82WPEZ0K/image-asset.jpeg Articles - The Spritzy Moment - The four of us planned to meet for wine the following week. While our matchmaker got stuck with a flat tire on the way, the three of us remaining proceeded to drink and nosh on Greek food over our shared interests and career paths. We tossed around professional resources we found helpful, including the myriad of self-help podcasts it turns out we were all devouring during this “uncertain time.” We should have invited Brene Brown and Oprah to join us for dolmas because those ladies were already a part of our newly formed circle. https://images.squarespace-cdn.com/content/v1/65282a96c900c172984eb857/1711653425659-QUFDWNRXGPZUSQTKE2O2/image-asset.jpeg Articles - The Spritzy Moment - At one somewhat impromptu, rather informal Board Meeting last summer, we gathered over a round of $9 Aperol Spritzes for happy hour (that’s a deal if you live in SF). While there was no agenda this time, it ended up being a particularly productive meeting. One of us shared a mini victory from the previous week, to which we reflexively lifted our glasses and declared, “That’s a Spritzy Moment!” It immediately stuck. https://www.epochroots.com/articles/financial-literacy-is-bullshit monthly 0.5 2024-04-06 https://images.squarespace-cdn.com/content/v1/65282a96c900c172984eb857/c9980dfb-bfb5-4001-aced-60ed8b0c844f/IMG_2529.jpg Articles - Financial Literacy is BS! - “Financial Literacy is BS… barely sufficient.” - Jennifer Itzkowitz https://www.epochroots.com/articles/the-weight-of-our-work monthly 0.5 2024-03-28 https://images.squarespace-cdn.com/content/v1/65282a96c900c172984eb857/df7ff578-b051-4769-abf4-8eda962bb4bf/West+Loop+Athletic+Club%2C+Circa+2013 Articles - The Weight of our Work - Take it Back to the Early Aughts 12ish years ago I started teaching fitness classes at Chicago Athletic Clubs- a chain of gyms across the best neighborhoods of Chicago. I was taking classes there daily and already at the front of the room (friends can attest), so I figured why not get paid for it? It wasn’t about the money. It was to challenge myself outside of my 9 to 5 work. (I was working in experiential marketing and anybody who has lived in the agency world knows it’s anything but 9 to 5). https://images.squarespace-cdn.com/content/v1/65282a96c900c172984eb857/4f72c5ba-0ee2-410e-ad7a-00e35dfcd9b4/Pandemic+Bootcamps%2C+Circa+2020 Articles - The Weight of our Work - And then a few years ago, all gyms shut down. Well, everything shut down. Remember that? I was left with only free time. A friend of mine who started as a regular at my Saturday morning boxing classes back in Chicago and later upgraded to a dear friend in San Francisco (a wonderful story for another day) suggested maybe I pull together some pop-up classes in a park. https://images.squarespace-cdn.com/content/v1/65282a96c900c172984eb857/87b49c76-991a-45ce-bd61-2db9caf739b3/IMG_4592.jpeg Articles - The Weight of our Work - What started as "Physical Fitness Phys Ed" in Bushrod Park parlayed into morning workouts on the steps of Alta Plaza, at the top of Twin Peak, and onto the courts of Mission Dolores. These classes gave structure to my empty calendar and a sense of purpose- I was grateful to provide a service of sorts to my community. It didn't take long for me to remember how much I love running people ragged. https://images.squarespace-cdn.com/content/v1/65282a96c900c172984eb857/03e48bbc-b62b-4839-9616-f3b5e8c20004/17+Reasons+Athletic+Club Articles - The Weight of our Work - Respect the Hustle I realized I've always called this thing I do "a side hustle" or a "good excuse to get my ass to the gym." I've never framed this "gig" in the same way I look at my marketing career. Maybe because I don’t make as much money teaching as I do consulting, there's no ladder to climb and there are no fancy titles besides "the hard instructor." But it's on me to decide how much weight I put on this part of my career. (Pun obviously intended) https://www.epochroots.com/articles/about-last-night monthly 0.5 2024-03-28 https://images.squarespace-cdn.com/content/v1/65282a96c900c172984eb857/59fe20d7-1914-4222-a625-d02e677a9d79/Screenshot+2024-03-28+at+1.57.27%E2%80%AFPM.png Articles - About Last Night - 2008 Vibes (Note: Tube top, wide belt, flared jeans and cardigan shrug with a deep side part) https://images.squarespace-cdn.com/content/v1/65282a96c900c172984eb857/c434c3b3-1a86-4e69-92bb-03a20799b84c/John+Foaker+Speaking Articles - About Last Night - The Naturally Bay Area event I attended in Oakland featured a keynote speaker, John Foraker, Co-founder of Once Upon a Farm and former CEO of Annie’s. He’s a respected powerhouse in the CPG space, so we soaked what he shared. He noted that tough times, like the one we are in, can force companies, even industries to renovate their current models and innovate new ways of operating. Tougher to do if you're a giant corporation, but this “crunch” we’re in can be a silver lining for fearless startups. “Fear and tough financing markets suppress competition, allowing you to run and lead. 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