Growth requires more than a vision.
It demands direction.
Because what got you here won’t get you there.
But that’s where we come in.
WHAT WE DO
For hyper-growth lifestyle brands navigating pivotal periods of high-stakes evolution and transformation, Epoch Roots is your Marketing GPS.
We step in when the path forward isn’t obvious, but the pressure to move is real.
With your aspirations as the destination, we chart the course for your next chapter, guiding you at every pivot and turn to get you where you need to go.
WHEN WE STEP IN
We guide companies through the many complex situations and unexpected challenges that arise on the path to growth.
Marketing works in fragmented parts,
not as a whole
Stuck on tactics, missing a clear, connected
marketing plan
Scaled too fast
without proper marketing infrastructure
Operational
bottlenecks and silos slowing teams down
Junior teams lack strategy and experienced
leadership
Stagnant, stale marketing activations losing their edge
Sudden leadership changes fueling misalignment
Preparing to launch without clear go-to-market plans
WHO WE ARE
Meet Tara
Epoch Roots represents a culmination of knowledge and experience from nearly two decades as an integrated marketing executive, brand strategist, and activation expert across an array of disciplines, industries, and landscapes.
Throughout her career, Tara Soltow has built, scaled, and revitalized over 40 brands, leading award-winning campaigns, category-defining product launches, and multi-channel activations for global household names, category disruptors, and emerging players in nascent sectors.
Tara’s industry-agnostic background isn’t just a testament to versatility and agility—it’s a strategic advantage. She blends cross-sector insights with proven practices, delivering a sharp perspective and provocative approach to building, revitalizing, and catapulting brands to new levels.
By connecting dots and bridging gaps others overlook, Tara surfaces untapped opportunities and translates big ideas into action and results, so leaders can accelerate innovation, catalyze transformation, and realize their brand’s full potential.
WHO WE WORK WITH
Bold Brands.
Complex Industries.
With a deep background in regulated CPG industries—including adult beverage and cannabis—Tara specializes in helping mid-stage consumer brands across lifestyle categories through critical inflection points in their growth journey.
As brands evolve from ‘scrappy startups’ to ‘mature market leaders’, they face unfamiliar terrain and new challenges ahead. They need a clear roadmap and an experienced guide to lead the way.
Tara partners with companies at these pivotal moments, translating their aspirational visions into clear, differentiated, and scalable marketing strategies and activation plans that ensure ideas take root and execution moves the needle.
HOW WE WORK
Marketing Assessment
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A short-term, high-impact engagement designed to assess where your marketing currently stands.
An ideal first step before a major decision or shift in focus, this strategic diagnostic will identify gaps, inefficiencies, and untapped opportunities for improvement and growth so you have a clear-eyed view of what’s working, what’s not, and where to focus next.
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Interviews with department heads and marketing team members
Evaluation of consumer touchpoints, messaging, and brand identity across all channels
Competitive and audience analysis to evaluate market position
Review of current programs, spend, and marketing ROI (optional)
Assessment of internal capabilities, workflows, and resourcing (optional)
Evaluation of external partners and agency support (optional)
Brand Audit Scorecard outlining key findings and next-step recommendations
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A clear, insights-informed action plan outlining both low-lift improvements and longer-term initiatives to guide your decision-making and help you improve the efficiency and efficacy of your marketing efforts moving forward.
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Marketing Assessments start at $5,000
Brand Positioning Sprint
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A focused engagement that helps you define your unique role in the market, establish relevance with your target audiences, and articulate why you’re uniquely positioned to solve their needs.
Through structured exercises and stakeholder alignment, we develop the foundational tools necessary to ensure your marketing will help your brand stand out, scale up, and grow.
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Brand Positioning Brief to capture background information and establish a shared, insights-based foundation for the work
Product and user experience evaluation to understand your offering from the inside out and inform direction
Competitive landscape analysis and top competitors’ positioning/ messaging review to surface opportunities for meaningful differentiation
Target audience definition to clarify who you’re trying to reach and why
Brand Audit Scorecard to evaluate how your brand currently shows up across key channels
Interactive workshops to gather insights, align teams, and shape positioning
Brand Positioning Toolkit:
Positioning Statement: A clear, concise articulation of why your brand exists, what you offer, whom you serve, and how you challenge the competition
Key Differentiators: A focused list of attributes that set you apart—uniquely valuable, defensible, and audience-aligned
Value Proposition: A compelling case for why customers should choose you over anyone else—the single most important benefit your brand delivers
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A sharp, differentiated market position that gives your brand direction, clarity, and a compelling reason for customers to choose you, setting the foundation for scalable growth and more resonant marketing.
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Brand Positioning starts at $15,000
Messaging Map
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A strategic tool that builds on your positioning to define, organize, and unify your brand’s key messages in one, easy-to-use, “go-to” resource.
Through collaborative workshops and interactive exercises, we develop a messaging framework and guidelines to ensure everyone (both internal teams and external resources) speaks the same language, no matter the channel, format, or audience.
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Brand Voice Workshop to crystallize your brand personality, voice, and tone
Foundational Messages Workshop to shape your vision, mission, and values
Custom Messaging Map to serve as a reference library to shape future communications across all corporate, sales, and marketing channels. Key elements typically include:
Vision- Your long-term aspiration (where you want to go, what you want to be known for, the impact you will have made in the future)
Mission- How you are currently working towards your vision via the products and services you offer
Values- The guiding principles by which your company and employees operate
Origin/founder story- A human-centric backstory on why and how the company was started
Tagline- A catchy, punchy phrase that embodies your brand’s personality, value prop, and/or mission
Company statement (boilerplate)- A high-level company overview that connects your story, mission, impact, and call to action
Product statement- A clear, high-level product description that highlights key features and benefits
Brand narrative- A long-form document that can be pulled from depending on the use case that includes your full brand story, diving into your history, product details, proof points, and key differentiators with context and rationale
Voice & Tone Guidelines to ensure teams write and speak with one consistent, recognizable personality
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A unified brand voice and messaging toolkit that brings clarity and consistency to all brand-led communications, empowering your team to speak with one voice, no matter who’s writing, presenting, or publishing, or where you’re sharing your story (e.g., website, sales decks, press release, advertising).
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Messaging Maps start at $10,000
Brand Activation Playbook
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For companies ready to connect with target audiences and drive growth through focused, high-impact campaigns, the Brand Activation Playbook delivers turn-by-turn instructions to get everyone aligned and executing with clarity and confidence.
Whether launching a new product, repositioning the brand, responding to shifting consumer demands, or capitalizing on key moments, the Playbook not only drives creative, campaigns, and programs from concept to execution, but ensures teams know exactly how to deploy in the marketplace with precision and speed.
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Collaborative Creative Project/Campaign Brief to establish objectives, deliverables, and expected outcomes
Campaign concept development and creative strategy
Channel-specific activation strategies (social, email, influencers, events, PR)
Messaging framework, toolkits, and asset creation (optional)
Detailed planning checklists and execution timelines
Systems, tools, and resources recommendations (e.g., reporting platforms, automation tools, agencies, etc.)
Budget recommendations to guide spending and resource allocation
Defined campaign KPIs and performance tracking approach
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A detailed, step-by-step activation roadmap that aligns internal teams and external partners, ensuring seamless execution and a cohesive, compelling brand experience across all consumer touchpoints—driving awareness, engagement, and measurable results.
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Brand Activation Playbooks start at $15,000
Marketing Advisory
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A flexible, senior-level advisory relationship designed for companies that need strategic marketing guidance without daily execution support.
Acting as a trusted advisor and thought partner to founders or leadership teams, Tara provides strategic guidance, outside perspective, and actionable direction to support growth and build marketing maturity.
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Weekly 1:1 advisory calls to support leadership and marketing teams
High-level input on brand strategy, positioning, and go-to-market or brand activation plans
Guidance on key marketing decisions, challenges, and new opportunities
Expert perspective on team structure, priorities, and resource allocation
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Consistent, experienced counsel to help you stay focused, navigate complexity, accelerate progress, avoid costly mistakes, and make smarter marketing decisions—week after week.
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Advisory services start at $3,000 per month
Fractional CMO
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A hands-on partnership for companies that need experienced marketing leadership without the cost or delay of a full-time hire.
Tara immediately steps in as an embedded marketing lead, developing strategy, aligning internal and external resources, and guiding execution to support your goals.
With a hybrid strategist-operator approach and a flexible retainer model tailored to your needs and growth stage, Tara works in blended teams across internal departments (finance, operations, sales, etc), freelancers, and agencies to shape the vision and bring it to life.
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Brand Audit Scorecard and Marketing Assessment
Strategic brand planning and go-to-market oversight
Marketing goal setting and KPI tracking
Budget planning and resource allocation
Systems, tools, and workflow auditing
Oversight of internal teams, agencies, and freelancers
Cross-functional collaboration with sales, ops, finance, and product
Team coaching and mentorship
Custom frameworks (e.g., New Product Launch Playbook, Brand Positioning, Messaging Maps, etc.)
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An experienced leader embedded in your business, building a fully-integrated, high-performing marketing engine needed to drive sustainable growth, without the overhead of a full-time hire.
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Fractional CMO retainers start at $12,000 per month
Epoch Roots works alongside clients to assess, build, and implement the systems, processes, tools, and resources needed to drive meaningful progress toward your destination.
This isn’t surface-level brand work. It is meticulous operational alignment across teams and functions.
We take a collaborative, commercially oriented approach centered on streamlined operations and integrated execution.
By engaging teams across business functions and weaving their workstreams into the planning process, we ensure marketing efforts are aligned with broader organizational initiatives.
This keeps marketing agile and responsive, adapting to evolving needs and emerging opportunities—so it works in concert, not in a silo, to drive the business forward.
OUR APPROACH
Tara is able to translate ideas
into action plans at a blistering pace.
She fills the gap between strategists and creatives seamlessly by starting at 10,000 feet, then diving into the details, either working within existing guardrails
or helping create them.
Nate Yagoda, VP of Strategy
PLUS Products
Tara has amazing insights, perspective, and experience to
drive amazing value for clients.
Her attention to detail, speed of work, follow-through, and leadership / team-building
skills are one in a million.
She gets stuff done and she
gets it done right!
Jodi Huntley
Senior Director, GM R*Works (GM)
You can entrust her to live and breathe your brand like it were her own.
Whether high-level brand strategy or executing tactical plans, Tara can distill complex challenges down to understandable and achievable tasks.
Her level of strategic and tactical
output is unparalleled.
Ken Lin
CEO, Boop Bakery
